Share this program:

Live Webinars

From Numbers to Narratives

Financial Storytelling for Association Professionals

What You Will Learn

  • Recognize that data has the power to convey compelling narratives
  • Understand the underlying reasons and context behind the numbers
  • Learn that openness with data fosters confidence and stronger support
  • Be able to transform data into practical steps that lead to lasting results

Share this program:

What You Will Learn

  • Recognize that data has the power to convey compelling narratives
  • Understand the underlying reasons and context behind the numbers
  • Learn that openness with data fosters confidence and stronger support
  • Be able to transform data into practical steps that lead to lasting results
Register Now

Need login details for your webinar?

JUMP TO:

Tuesday, August 25, 2026

12:30 PM CENTRAL
(1:30 PM ET)

Copy to Calendar:

Reminder: Adding to your calendar does not register you for the webinar.
Price

$45 for Association Member
$75 for Non-member

60 minutes
Publisher

Florida Society of Association Executives

Subjects

Finance

Questions

Already Registered? Refer to confirmation e-mail for connection instructions.

Something else? Please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

JUMP TO:

Summary

Chazin's Jackie McLaughlin, CPA, delivers a 60-minute interactive webinar that equips association professionals with the skills to turn financial data into compelling, mission-driven narratives. Jackie draws on 35+ years of accounting expertise to walk participants through each core financial statement
(the Statement of Activities, Statement of Financial Position, and Statement of Cash Flows) and shows exactly how each one tells a distinct part of an organization's story.

Through real association participants learn to reframe program expenses as investment in members, link spending to outcomes, and present financial information in ways that build stakeholder trust and drive better decisions.

Participants receive a suite of ready-to-use tools (including a Financial Storytelling Framework Worksheet and a Data Visualization Best Practices Guide) that they can apply in their next board meeting or partner presentation.

SWL-28204

Expand summary
back to top

Presenters

Jackie McLaughlin, CPA

Jackie McLaughlin is a CPA with over 35 years of accounting experience, including 18 years dedicated to nonprofit... Read More

back to top

Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

back to top

How to Attend

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

back to top

More

Refund Policy
SeminarWeb and Tennessee Society of Association Executives programs are non-refundable.

Privacy Statement
We respect and are committed to protecting your privacy. Read Statement.