The Science of Story

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Price

$45 for Member
$75 for Non-member

60 minutes

Date Published

March 30, 2022

Publisher

Florida Society of Association Executives

Subjects

Communications, Marketing

Questions

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Summary

This talk shares the WHY story matters and examines the science behind how the human brain behaves. Effective Communication is critical in business and telling stories is a modern-day business necessity. There is a lot of noise and clutter to cut through to be heard and using stories can help both capture and maintain an audience's attention. This talk will share examples of the impact of telling stories rather than simply giving information as well as providing a simple and effective format for telling compelling stories that the audience can implement immediately.

SWOD-16680

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Presenters

Geoffrey Klein

President & CEO - nine dots

Geoffrey Klein, the Story Guy, is a Tedx speaker, an adjunct professor, and a visual content producer who helps people and... Read More

Program Titles and Supporting Materials

This program contains the following components:

Media Files

Video Presentation Replay

Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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