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Creative Improv for Member Retention and Board Development

Published by Association Societies Alliance
and Tennessee Society of Association Executives
Learning Objectives
  • Identify the principles of improvisation
  • Contrast the difference between divergent thinking and convergent thinking
  • Implement the divergent thinking process
  • Implement the convergent thinking process


Non-Profit Board of Directors should rethink how they come up with new ideas for their organizations. During brainstorming sessions, we criticize while we are trying to create, which is the wrong approach. Phrases like "we can do that," "we have tried that before, and it didn't work," or "we don't have the resources to pull that off" kill the creative process.

The cure is to break the brainstorming process into two parts: divergent thinking and convergent thinking. Divergent thinking is the accumulation of all ideas without dialogue or critique—quantity over quality. Convergent thinking is assessing the ideas to see which one could be viable. This breaking apart the traditional brainstorming method is accomplished by adopting an improviser's mindset.

An improviser's mindset during the divergent thinking process is to agree and add to the idea. This is achieved by responding Yes! And, not No Because or Yes But. It is also by creating an environment that accepts all ideas without scrutiny, especially bad ideas. In improv, we say, "bad ideas are bridges its good ideas and no ideas lead to nothing.

This session with show you how to use the divergent thinking process to get the maximum number of ideas. Also, learn how this same process works during the convergent thinking process.

Peter Margaritas, CSP, C.P.A.

Peter Margaritis, CSP, C.P.A. is a virtual and in-person speaker, improv virtuoso, podcaster, and the author of “Improv Is No... Read More

How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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SeminarWeb and Tennessee Society of Association Executives programs are non-refundable.

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